# Episode 297: 297. Why Everything You Know About Sales Is Wrong, with Thomas Waites

- **Date:** 2026-04-30
- **Guests:** Thomas Waites
- **Duration:** 3144s
- **Listen:** https://truthliesandwork.com/297

## Segments (15)

- [Who is Thomas Waites?](https://agents.truthliesandwork.com/segments/297-who-is-thomas-waites.md) — interview, start 0s · [listen](https://truthliesandwork.com/297?t=0)
- [What a Chief Revenue Officer actually does](https://agents.truthliesandwork.com/segments/297-what-a-chief-revenue-officer-actually-does.md) — interview, start 259s · [listen](https://truthliesandwork.com/297?t=259)
- [From door-to-door sales to contrarian takes](https://agents.truthliesandwork.com/segments/297-from-door-to-door-sales-to-contrarian-takes.md) — interview, start 375s · [listen](https://truthliesandwork.com/297?t=375)
- [The tattoo bet story](https://agents.truthliesandwork.com/segments/297-the-tattoo-bet-story.md) — interview, start 487s · [listen](https://truthliesandwork.com/297?t=487)
- [Selling to 40,000 Warner Brothers employees](https://agents.truthliesandwork.com/segments/297-selling-to-40-000-warner-brothers-employees.md) — interview, start 641s · [listen](https://truthliesandwork.com/297?t=641)
- [Why honesty is a competitive advantage](https://agents.truthliesandwork.com/segments/297-why-honesty-is-a-competitive-advantage.md) — interview, start 718s · [listen](https://truthliesandwork.com/297?t=718)
- [The reframe that changed everything](https://agents.truthliesandwork.com/segments/297-the-reframe-that-changed-everything.md) — interview, start 1197s · [listen](https://truthliesandwork.com/297?t=1197)
- [Sales for STEM founders](https://agents.truthliesandwork.com/segments/297-sales-for-stem-founders.md) — interview, start 1657s · [listen](https://truthliesandwork.com/297?t=1657)
- [The 75/25 rule and negative reverse selling](https://agents.truthliesandwork.com/segments/297-the-75-25-rule-and-negative-reverse-selling.md) — interview, start 1974s · [listen](https://truthliesandwork.com/297?t=1974)
- [Handling rejection as a founder](https://agents.truthliesandwork.com/segments/297-handling-rejection-as-a-founder.md) — interview, start 2245s · [listen](https://truthliesandwork.com/297?t=2245)
- [Building your sales team — hire junior first](https://agents.truthliesandwork.com/segments/297-building-your-sales-team-hire-junior-first.md) — interview, start 2496s · [listen](https://truthliesandwork.com/297?t=2496)
- [The founder-to-sales-leader progression](https://agents.truthliesandwork.com/segments/297-the-founder-to-sales-leader-progression.md) — interview, start 2721s · [listen](https://truthliesandwork.com/297?t=2721)
- [Commission structures that actually work](https://agents.truthliesandwork.com/segments/297-commission-structures-that-actually-work.md) — interview, start 2879s · [listen](https://truthliesandwork.com/297?t=2879)
- [Where to find Thomas](https://agents.truthliesandwork.com/segments/297-where-to-find-thomas.md) — outro, start 3046s · [listen](https://truthliesandwork.com/297?t=3046)
- [Top 3 takeaways](https://agents.truthliesandwork.com/segments/297-top-3-takeaways.md) — interview, start 3100s · [listen](https://truthliesandwork.com/297?t=3100)