# Episode 39: 39. How to Unlock Leadership Potential: Putting Employees at the Heart of the Story - **Date:** 2023-05-17 - **Guests:** - **Duration:** 4453s - **Listen:** https://truthliesandwork.com/39 ## Segments (30) - [Editing your ego: why leaders must make the story about the team](https://agents.truthliesandwork.com/segments/39-editing-your-ego-why-leaders-must-make-the-story-about-the-team.md) — other, start 33s · [listen](https://truthliesandwork.com/39?t=33) - [Marketing storytelling as the model for leadership](https://agents.truthliesandwork.com/segments/39-marketing-storytelling-as-the-model-for-leadership.md) — other, start 100s · [listen](https://truthliesandwork.com/39?t=100) - [The problem: leaders assume people care (they don't — yet)](https://agents.truthliesandwork.com/segments/39-the-problem-leaders-assume-people-care-they-don-t-yet.md) — other, start 768s · [listen](https://truthliesandwork.com/39?t=768) - [12,000 messages a day — how brains filter you out](https://agents.truthliesandwork.com/segments/39-12-000-messages-a-day-how-brains-filter-you-out.md) — other, start 898s · [listen](https://truthliesandwork.com/39?t=898) - [Why employees are silently editing your presentation](https://agents.truthliesandwork.com/segments/39-why-employees-are-silently-editing-your-presentation.md) — other, start 1078s · [listen](https://truthliesandwork.com/39?t=1078) - [Wrapping your message in story — the 'calories' of communication](https://agents.truthliesandwork.com/segments/39-wrapping-your-message-in-story-the-calories-of-communication.md) — other, start 1205s · [listen](https://truthliesandwork.com/39?t=1205) - [Google's 'Don't be evil' — three words that tell a story](https://agents.truthliesandwork.com/segments/39-google-s-don-t-be-evil-three-words-that-tell-a-story.md) — other, start 1271s · [listen](https://truthliesandwork.com/39?t=1271) - [The power of words with Orly](https://agents.truthliesandwork.com/segments/39-the-power-of-words-with-orly.md) — other, start 1371s · [listen](https://truthliesandwork.com/39?t=1371) - [The StoryBrand framework: hero, problem, guide, plan, call to action](https://agents.truthliesandwork.com/segments/39-the-storybrand-framework-hero-problem-guide-plan-call-to-action.md) — other, start 1547s · [listen](https://truthliesandwork.com/39?t=1547) - [Stop being the hero — become the guide](https://agents.truthliesandwork.com/segments/39-stop-being-the-hero-become-the-guide.md) — other, start 1699s · [listen](https://truthliesandwork.com/39?t=1699) - [Real-world example: Orly's website clarity](https://agents.truthliesandwork.com/segments/39-real-world-example-orly-s-website-clarity.md) — other, start 1908s · [listen](https://truthliesandwork.com/39?t=1908) - [Step one: who am I? Clarifying what you do](https://agents.truthliesandwork.com/segments/39-step-one-who-am-i-clarifying-what-you-do.md) — other, start 2037s · [listen](https://truthliesandwork.com/39?t=2037) - [Values that resonate with Gen Z and millennials](https://agents.truthliesandwork.com/segments/39-values-that-resonate-with-gen-z-and-millennials.md) — other, start 2118s · [listen](https://truthliesandwork.com/39?t=2118) - [Recommendation #2: brand alignment](https://agents.truthliesandwork.com/segments/39-recommendation-2-brand-alignment.md) — other, start 2201s · [listen](https://truthliesandwork.com/39?t=2201) - [Case study: the summer day camp that lost its why](https://agents.truthliesandwork.com/segments/39-case-study-the-summer-day-camp-that-lost-its-why.md) — other, start 2262s · [listen](https://truthliesandwork.com/39?t=2262) - [Employees don't come for ping pong tables](https://agents.truthliesandwork.com/segments/39-employees-don-t-come-for-ping-pong-tables.md) — other, start 2403s · [listen](https://truthliesandwork.com/39?t=2403) - [The fostering campaign that made Leanne cry](https://agents.truthliesandwork.com/segments/39-the-fostering-campaign-that-made-leanne-cry.md) — other, start 2521s · [listen](https://truthliesandwork.com/39?t=2521) - [Recommendation #3: authenticity in leadership](https://agents.truthliesandwork.com/segments/39-recommendation-3-authenticity-in-leadership.md) — other, start 2652s · [listen](https://truthliesandwork.com/39?t=2652) - [The four characters in every story — victim, villain, hero, guide](https://agents.truthliesandwork.com/segments/39-the-four-characters-in-every-story-victim-villain-hero-guide.md) — other, start 2814s · [listen](https://truthliesandwork.com/39?t=2814) - [The coaching exercise: what would you attempt if you knew you couldn't fail?](https://agents.truthliesandwork.com/segments/39-the-coaching-exercise-what-would-you-attempt-if-you-knew-you-couldn-t-fail.md) — other, start 3103s · [listen](https://truthliesandwork.com/39?t=3103) - [Recommendation #4: culture as a living, breathing thing](https://agents.truthliesandwork.com/segments/39-recommendation-4-culture-as-a-living-breathing-thing.md) — other, start 3158s · [listen](https://truthliesandwork.com/39?t=3158) - [Nordstrom's legendary customer service (and the tires story)](https://agents.truthliesandwork.com/segments/39-nordstrom-s-legendary-customer-service-and-the-tires-story.md) — other, start 3239s · [listen](https://truthliesandwork.com/39?t=3239) - [Google's 20% time — culture in action](https://agents.truthliesandwork.com/segments/39-google-s-20-time-culture-in-action.md) — other, start 3387s · [listen](https://truthliesandwork.com/39?t=3387) - [Onboarding as a brand moment](https://agents.truthliesandwork.com/segments/39-onboarding-as-a-brand-moment.md) — other, start 3432s · [listen](https://truthliesandwork.com/39?t=3432) - [Extend what you already do for customers to employees](https://agents.truthliesandwork.com/segments/39-extend-what-you-already-do-for-customers-to-employees.md) — other, start 3505s · [listen](https://truthliesandwork.com/39?t=3505) - ["Stop seeing employees as a cost — see them as an investment"](https://agents.truthliesandwork.com/segments/39-stop-seeing-employees-as-a-cost-see-them-as-an-investment.md) — other, start 3633s · [listen](https://truthliesandwork.com/39?t=3633) - [The 5 key takeaways recap](https://agents.truthliesandwork.com/segments/39-the-5-key-takeaways-recap.md) — other, start 3696s · [listen](https://truthliesandwork.com/39?t=3696) - [What happens when you get it wrong — the cautionary tale](https://agents.truthliesandwork.com/segments/39-what-happens-when-you-get-it-wrong-the-cautionary-tale.md) — other, start 3975s · [listen](https://truthliesandwork.com/39?t=3975) - [What happens when you get it right — shared mission unites culture](https://agents.truthliesandwork.com/segments/39-what-happens-when-you-get-it-right-shared-mission-unites-culture.md) — other, start 4108s · [listen](https://truthliesandwork.com/39?t=4108) - [The best leaders make it about their people](https://agents.truthliesandwork.com/segments/39-the-best-leaders-make-it-about-their-people.md) — other, start 4263s · [listen](https://truthliesandwork.com/39?t=4263)