# Tip 4: Be More Gen Z with Isabel Berwick

- **Episode:** [100](https://agents.truthliesandwork.com/episodes/100.md) (2024-05-23)
- **Type:** other
- **Tags:** gen-z, workplace, generational-differences
- **Time:** 19:26–23:58 (start 1166s)
- **Listen:** [https://truthliesandwork.com/100?t=1166](https://truthliesandwork.com/100?t=1166)

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[19:26] Al Elliott: If you are interested in that, then check out that episode because there's a great guy on there called Ferry who's just crazier than a box of frogs, but he's actually implemented it and he is he's killing it in every single aspect. If you go on LinkedIn and look at any of his posts on LinkedIn, they're hilariously funny. He basically green screens himself in with, um, with the likes of Brad Pitt, and then he'll be green screening himself in on the, uh, on the Google conference and that kind of thing. Uh, just a really funny guy. But it's cool because he's obviously— his people enjoy work, he enjoys work, and they only work 4 days a week, and the company is doing really, really well
[20:00] Leanne Elliott: Did you know that the UK's number 1 management podcast, that's Us, by the way. Yeah
[20:06] Al Elliott: Yeah
[20:31] Leanne Elliott: The audio destination for business professionals
[21:12] Al Elliott: It can
[21:16] Al Elliott: I am. Go and listen to Lunch wherever you get your podcasts
[21:20] Leanne Elliott: But come back
[21:21] Al Elliott: Yeah, come back. Definitely come back because Nudge isn't as good as this. So come back. I'll cut that out. Keep that in. Speaking of organizational change, there are— there is change on the cards. We cannot do anything about this. I worked out, I did a spreadsheet which took me about 3 days to work out the exact date where there will be more Gen Z and millennials in the workforce than there are Gen Xers like me and boomers like, well, most boomers have retired now. So, but I worked out the exact date and you know what? I can't remember what it was, but it was somewhere around about 2027, 2028 was when I worked it out
[21:57] Leanne Elliott: I think it's in the next 4 to 5. I think it's before 2030
[22:00] Al Elliott: It's before 2030. But, um, and it's—
[22:02] Leanne Elliott: That spreadsheet was a good use of time, wasn't it? 3 days and you can't remember
[22:05] Al Elliott: Well, if I was a professional podcaster, I would've looked it up beforehand, but I'd forgot anyway. So they will actually form the majority of the workforce by about this date, definitely 2030 and probably slightly before. Generational differences remain a key consideration for business leaders, and we spoke to many experts on how we can better support our younger generations. But there's one expert that really does stand out. The amazing Isabel Berrick is a Financial Times journalist, host of the FT's Working It podcast— if you haven't subscribed, you should, it's amazing— and author of the weekly Working It newsletter. She's the editorial lead for the FT Women in Business Forum, She moderates and hosts FT and external events around the workplace. And in April this year, she released her first book, The Future-Proof Career: Strategies for Thriving at Every Stage. I got an advanced copy of that and it was fabulous. I felt really important because it got press written across it in top secret, so I felt very important. Anyway, Isabel has appeared on multiple episodes of Truth, Lies and Work, and she's a friend of the show at this point. But I'd like to draw your attention to our conversation on episode 85, where we talked about toxic masculinity and the role of social media and how generational differences may be driving us apart. Isabel thinks this us and them view is flawed, and she thinks that leaders should be working harder at understanding our emerging workforce. If we want to make work a happier and healthier workplace for everyone, we may need to be more Gen Z. And from a Gen Z point of view, it might be, you know, acknowledging there are different ways to do things, or maybe learning to listen to people's experiences. But that's not a Gen Z thing, that's a youth thing. You know, it's always been the same in workplaces. I think what has shifted is that when you and I were probably first in a workplace, we expected not to be heard. You know, it was sort of—
[23:58] Leanne Elliott: Yeah