# Where to start if you've never thought about this before - **Episode:** [149](https://agents.truthliesandwork.com/episodes/149.md) (2024-11-28) - **Type:** interview - **Tags:** style, advice, beginner - **Time:** 25:59–30:28 (start 1559s) - **Listen:** [https://truthliesandwork.com/149?t=1559](https://truthliesandwork.com/149?t=1559) --- [25:59] Al Elliott: I'm not Angela's target market, but she's definitely got me thinking about what I wear, especially when we do these episodes as videos. In fact, I think I tend to wear the same 3 things apart from today where I've put this, uh, put this jacket on for, uh, for Angela. But I wouldn't know where to start with shaking these things up. We're going to rejoin the interview where Leanne and Angela talk about fashion overwhelm, plus Leanne gets this freestyling session from Angela. Oh, and somehow Leanne managed to turn the conversation around to her boobs [26:25] Leanne Elliott: If somebody is listening much like me now and going, huh, I've never really thought about this before, and I probably need to think about what I wear as, as the brand that I'm presenting to the world, Where do I start with that? [26:37] Angela Foster: I love that. I love that. And it is, it can be really overwhelming, right? There was something I read somewhere like the average woman has 163 things in her closet. So the first thing is, is that a lack of clothes, despite the fact that one of the things I hear all the time is, I have nothing to wear, despite that, we have too much to wear. You know what I mean? And sometimes it's you walk in there, you walk into your closet, and it's so overwhelming that you don't even know where to start. So one of the things, and this is, this is a trend. I said I can't think of anything when you said that, but this is a trend that I have noticed. Women really are focusing on less but better quality, better choices, better, um, you know, like more flattering to their specific body shape and that type of thing. I don't feel like there's the I want to buy everything type of mentality right now. It really is more of a I want it to be right [27:37] Al Elliott: Yeah [27:37] Angela Foster: Type of thing. But in answer to your question, where do you start? This is such a great question. And you can take it from a couple different standpoints. So if you're looking at, this is my personal brand, this is how I'm showing up to work, what is it that you want everybody else— what you want their perception to be of you? And with my clients, I encourage them to come up with 3 adjectives. And usually they'll come up with things like, oh, I want to look trustworthy, or I want to look professional, or whatever [28:07] Leanne Elliott: Right [28:08] Angela Foster: But they don't— those words don't really say anything, right? Like, you want to dig a little bit deeper into that. If you work in the art department, you're going to have a much more creative vibe than somebody who works in finance or in accounting or that type of thing. So, you really want to dig deeper into those words. And then what we do is we take those words and we translate that into a visual style. So, whether that looks like tailored pants And a feminine blouse, or whether that looks like a suit because that's the requirement of where you're at. But really think about if somebody said, Leanne, what do you think about Leanne? And I said 3 things, what would those 3 words, what would you want those 3 words to be? What my clients do is they create a Pinterest board and they usually keep it secret because it's not something that they want. It's just between, like we share it back and forth. They create a Pinterest board for each of those words. And then they start pinning things to each of the boards that mean that. So if it's going to be like, I want it to be tailored and minimalist, or I want it to be colorful and artsy, or whatever the words happen to be, they pin a few things to that board. I encourage them to start with 5. That is usually enough for the Pinterest algorithm to pick up on what they're doing, and then all of a sudden you're flooded with more more ideas, more graphics, more images along those lines. And then when they're done, they usually have between, oh, 25 to 35 of those images pinned to each of those words. You would be amazed. It happens every time, and I'm still amazed when we go through their board together, the commonality of their images. It just, it It pops out at you and you're like, oh, look at this. This is like that you like cropped blazers. Okay. I mean, because almost every image has a cropped blazer in it. So even those women who think, oh, I don't have a style, I don't really know what it is, they really do. They just haven't put it into words or to pictures yet. But once we look at those boards, we're like, oh my gosh, look at this. So you have some very definitive things about what you want your personal style to be. And then, I mean, they honestly, they do all the work [30:18] Al Elliott: Yeah [30:19] Angela Foster: I mean, I lead them in the right direction, but the clients do all the work. And then shopping becomes super easy because we know what do you have, what do you not have, what gaps do we need to fill in? Easy peasy