# Introducing Louise Hill and the GoHenry mission

- **Episode:** [155](https://agents.truthliesandwork.com/episodes/155.md) (2024-12-19)
- **Type:** intro
- **Tags:** introduction, gohenry, mission
- **Time:** 0:33–3:57 (start 33s)
- **Listen:** [https://truthliesandwork.com/155?t=33](https://truthliesandwork.com/155?t=33)

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[0:33] Al Elliott: Nice. Check out hopspot.com, the agentic customer platform for growing businesses
[0:37] Leanne Elliott: Hello and welcome to Truth, Lies and Work, the award-winning psychology podcast Brought to you by the HubSpot Podcast Network, the audio destination for business professionals. My name is Leanne, I'm a chartered psychologist
[0:58] Al Elliott: My name is Al, I'm a business owner
[1:00] Leanne Elliott: And we are here to help you simplify the science of work and create amazing workplace cultures. And happy Christmas, almost
[1:07] Al Elliott: Yes, almost Christmas, almost Christmas. What, you got 4 days to go?
[1:09] Leanne Elliott: I think loads of people are going to finish tomorrow, right? Weekend before the older Christmas week. Holidays are coming, holidays are coming
[1:17] Al Elliott: Makes perfect sense. I think we're going to be actually landing in the UK today. Um, I think this is the day we actually arrive in the UK. But, uh, anyway, different story for a different day. Welcome, welcome to everyone. Hello to you if you're brand new, and if you listened before, then welcome back. You know the score, but just give me 2 seconds to tell the newbies how this works. Every single Tuesday, apart from over Christmas, which we'll talk about in a second, we're going to bring you your weekly fix of workplace news, the spicy takes from the expert panel, and our world-famous weekly workplace surgery where I put your questions to Leanne. And every Thursday, like today, we sit down with someone who's an expert in the workplace and ask them the questions that most podcasters are afraid to ask
[1:53] Leanne Elliott: Yes, and today we are joined by an absolutely amazing woman and a powerhouse in the financial sector. Today's guest is Louise Hill, who is the CEO of GoHenry. And if you're not familiar with GoHenry, they're doing amazing work in financial education, helping kids and teens develop healthy money habits through their prepaid debit card and education app. It's a very good idea. Louise, co-founded GoHenry back in 2012 and spent a decade as COO before stepping into the CEO role last year. Under her leadership, they've grown to over 2 million customers across the US and UK and have expanded into Europe after acquiring French fintech Pixpay
[2:35] Al Elliott: But that's just half the story. Louise is phenomenally good at fundraising. She's been one of Crowdcube's most successful female fundraisers ever. I mean, we're talking about raising $136 million here, which for anyone who doesn't speak startup is a huge amount of money. And Louise is not content to dominate the UK and Europe. GoHenry recently merged with Acorn, um, an investment app in the US, and now they're helping over 6 million people with their financials. That's not just kids anymore, that's whole families
[3:04] Leanne Elliott: Yeah. And what's particularly interesting from a financial wellbeing perspective is how they're tackling financial literacy. It's not just about giving kids a bank card, it's about creating those positive money habits early on. But what you, the listener, are here for is the story of how she maintained an amazing workplace culture, even when regularly doubling or tripling her teams. Oh, and all of this across multiple continents and countries and cultures. If, as if it wasn't, as if growth wasn't difficult enough
[3:32] Al Elliott: So in this episode, we're gonna answer 3 key questions. The first one is, how is GoHenry changing the way that children and teens view money? The second one is, how do you maintain a culture when you grow as rapidly as GoHenry did? And thirdly, what's it like raising money and can you maintain the same culture post-raise?
[3:48] Leanne Elliott: So let's join the interview where we meet Louise. Hear her story and learn why she thought the world needed an app to teach financial wellbeing to youngsters